SEO Services for Small Businesses in Boston, MA

Our SEO services are designed for local service businesses, plumbers, remodelers, landscapers, attorneys, salons and other providers, who want a steady flow of high‑quality leads.

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Results You Can See in 90 Days, Or We Work For Free Until You Do.

Trusted By Boston Businesses

Why SEO Matters for Small Service Businesses
Dominant traffic source
Organic search drives 53% of website traffic, more than any other channel. SEO delivers sustained visitors long after ads stop running.
High user intent
People searching on Google are actively looking for answers or services; the top organic result captures 27.6 % of clicks, and the top three results get over half of all clicks.
Trust and authority
Search users view top‑ranked results as more credible. With 86 % of people skipping ads, visibility builds trust and positions your brand as an authority.
Better leads & conversions
SEO leads have a close rate of 14.6 %, far higher than outbound tactics. By aligning content with user intent, you attract visitors who are ready to engage and buy.

Our SEO Services

Every website and industry is unique. Our SEO strategy is built around data and tailored to your goals, combining technical expertise, content marketing and authority building.

On-Page & Technical SEO

We conduct a comprehensive audit of your website, identifying issues that hinder crawling, indexing or user experience.

This includes optimizing page titles, meta descriptions, header tags, schema markup and internal linking. We ensure your site is mobile‑friendly, important since mobile now accounts for over 63 % of web traffic, and we improve load speeds, because faster sites have higher conversion rates and lower bounce rates

Keyword Research & Content Strategy

Using advanced tools and competitive analysis, we discover the keywords your customers actually use. We build a content calendar that addresses different stages of the buyer journey, from informational blog posts to high‑intent service pages.

Our content is designed to rank for relevant terms (including long‑tail queries and questions) and encourage engagement, demonstrating expertise while earning backlinks.

Authority Building & Link Acquisition

Search engines view backlinks as votes of confidence. We execute white‑hat link building through digital PR, guest posts, industry partnerships and resource outreach. Our campaigns focus on earning authoritative, relevant links that drive referral traffic and improve search performance. We also audit and disavow harmful links that might be dragging you down.

Analytics & Conversion Optimization

SEO isn’t just about traffic, it’s about results. We set up analytics to track rankings, organic sessions, call conversions and form submissions. With conversion rate optimization (CRO), we test and refine page layouts, calls‑to‑action and user flows to turn visitors into leads. Regular reporting lets you see exactly how your investment is performing and where we’re iterating next.

Other SEO Services

Local SEO

Because “page 2 of Google” is just where they hide the bodies.

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Google Business Profile Optimization

Turn “near me” searches into “right now” customers.

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SEO Pricing

Our SEO services are structured to meet you where you are and grow as your needs evolve.

Typical small‑business retainers range from $1,500 to $5,000 per month, depending on the competitiveness of your market and the breadth of services you need.

Choose the plan that best fits your goals, or start with a one‑time audit and scale up as you see results.

Foundation Audit (One‑Time)

Ideal for: New clients or businesses wanting a clear roadmap before committing to ongoing SEO.
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Comprehensive website & SEO audit
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Keyword & competitor analysis
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Action plan & prioritized fixes
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Most Popular

Growth Plan (Monthly)

Continuous technical & on‑page optimization
Regular content creation & optimization
Ongoing keyword strategy & monitoring
Monthly link outreach & quality backlinks
Monthly reporting & strategy review
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Scale Plan (Monthly)

Everything in the Growth Plan, plus:
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Aggressive content expansion
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Advanced link building campaigns
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Conversion rate optimization (CRO)
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Quarterly competitor analysis & strategy sessions
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Multi‑channel integration
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Basic

$999
/year

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All analytics features
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Up to 250,000 tracked visits
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Normal support
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Mobile app
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Up to 3 team members
Get started
Popular

Growth

$1,999
/year

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All analytics features
Up to 1,00,000 tracked visits
Normal support
Mobile app
Up to 3 team members
Get started

Enterprise

$3,999
/year

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Everything on Growth plan
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Up to 5,000,000 tracked visits
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Dedicated support
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Mobile app
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Up to 50 team members
Get started

Our Comprehensive SEO Approach

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1
Diagnose
We run a quick audit of Google, Maps, and AI visibility. You get a Loom walkthrough and a hits list of fixes.

Deliverable: 3-minute Loom + PDF action plan.
2
Build the foundation
GBP overhaul, site speed, technical fixes, and the right service pages.

Deliverable: Baseline report and priority fixes done.
3
Prove Authority
Citations, internal links, and a review plan to build trust and lift rankings.

Deliverable: 30-day authority checklist.
4
Scale and Repeat
Content loop, conversion tweaks, and ongoing rank tracking to keep the phones ringing.

Deliverable: Monthly growth report.

Proof That Our Local SEO Works

We don’t just talk about results, we show them.

Read The Guide On Local SEO optimization

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Real SERP Wins

Cited in AI Overviews. Selected for Featured Snippets. Shown in Image packs.

Our explainer is selected as Google’s featured snippet, grabbing the top answer block for this high-volume query and funneling readers to the article.

Chosen answer for “why does wet hair look thinner”

Our explainer is selected as Google’s featured snippet, grabbing the top answer block for this high-volume query and funneling readers to the article.
Google AI Overview highlighting hair regeneration options in Boston and citing Boston Hair Restoration, with before-and-after image on the right.

Cited for “hair regeneration in Boston”

Google’s AI Overview names the client as a recommended clinic for hair regeneration in Boston, prime visibility for high-intent local searches.

Answer + image tiles for “why does wet hair look thinner”

Our explainer owns the featured snippet and displays three image tiles, capturing both the answer block and visual real estate at the top of the SERP.

Chosen answer for “why does wet hair look thinner”

Our article is selected as the featured snippet and earns image tiles,owning both the explanation and the visual real estate.

Cited for “hair regeneration boston”

Client content is referenced in Google’s AI Overview for a high-intent local query, putting the brand in front of ready-to-book searchers.

Visit The Service Area Hub

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Request A Quote

We Help Local Businesses Scale and Stay on Top.

Built to Win the Map Pack

Win proximity, prominence, and relevance with dialed-in GBP, service pages, and citations.

AI + Google: Smarter Local Optimization

Be the recommended answer in ChatGPT, Claude, Perplexity, and in Google’s results.

Content That Converts

Offers, reviews, and landing pages that turn visibility into booked jobs.

129% Increase in Organic Traffic in Just 4 Months

How NOVA turned Boston Hair Restoration from invisible to unavoidable

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contact us today
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More Clicks.
More Calls.
More Customers.

Let’s Get Your Business Found, And Chosen

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FAQs

Explore our frequently asked questions about SEO services to enhance your understanding.

What is SEO?

SEO, or Search Engine Optimization, is the practice of enhancing your website's visibility on search engines. It involves optimizing content, improving site structure, and building backlinks. Effective SEO helps attract more organic traffic to your site.

Why is SEO important?

SEO is crucial because it increases your website's visibility, leading to more visitors. Higher search rankings often correlate with increased trust and credibility. Ultimately, effective SEO can drive sales and growth for your business.

How long does SEO take?

The timeline for SEO results can vary based on competition and current site status. Generally, noticeable improvements can take 3 to 6 months. However, ongoing efforts are essential for sustained success.

What are backlinks?

Backlinks are links from other websites that point to your site. They are important for SEO as they signal trust and authority to search engines. Quality backlinks can significantly boost your site's ranking.

Can I do SEO myself?

Yes, you can implement basic SEO strategies on your own. However, professional expertise can provide deeper insights and more effective techniques. Investing in SEO services can yield better results over time.