Boston SEO Agency for Google and AI Search

Before people call a business, they search Google or ask ChatGPT who's worth it. NOVA Brandworks is an SEO agency in Westwood that works with businesses across Greater Boston to show up in those answers.

Call or text (857) 719-7080, or book a time below.

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Services Contact Details

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SEO / Local SEO
Web Design
AI Search Optimization
Google Business Profile
Content Marketing
Reputation Management
Branding
CRM Management
Other

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1.68M

search impressions for a Boston medical practice

7.7×

peak organic sessions for the same practice

286%

organic session growth for a Boston food tour

Research and Client Results

North End AI search study

In May 2026, NOVA Brandworks tested 141 North End food businesses with 13 buyer prompts across three AI engines and reviewed 127 of their websites. Sixty-two percent never appeared in an AI answer. The full study lays out the method and data.

Boston medical practice

A three-article content cluster for a Boston medical practice earned 1.68M search impressions and Google AI Overview citations (case study).

North End food tour

Organic sessions for a North End food tour grew 286 percent from January to July 2026, and search became the site's largest source of traffic (case study).

Client reviews

Clients have left reviews on Clutch and Google.

Boston SEO Services

Every engagement starts by finding out why the site isn't getting found. Sometimes it's a technical problem. Other times the content doesn't match what people search, the Google Business Profile is thin, or the site gets visits but no calls. That gets fixed before anything else.

Technical SEO

Indexing, page speed, schema, internal links and site structure come first, since new content can't rank on a site Google has trouble crawling.

SEO strategy

Your 90-day plan comes from search data: the searches closest to a buying decision and the places competitors are outranking you.

Your existing pages

Most sites already have pages that could rank with better copy and structure. Those get reworked before anything new is recommended.

Links and mentions

Citations, local partnerships and links from relevant sites help Google and AI tools see your business as established.

Local and AI search

Search engines and AI assistants compare your website, Google Business Profile, reviews and outside listings. Part of the work is making your hours, services and details match everywhere they appear.

Reporting

Every month you get a report on the calls, form fills and visits that came from search, which AI tools mention you, and what's planned next.

Local SEO, Google Business Profile and AI Search

Not every business needs a full SEO program. If the bottleneck is local visibility, your Google Business Profile, or how AI tools describe your business, start there.

Case Studies

Medical / Healthcare

1.68M Search Impressions and Google AI Overview Citations

How NOVA mapped a patient research journey, built a three-article content cluster, and earned 33,540 Google Search clicks.

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Tourism / Food & Beverage

Organic Sessions Up 286% and Search Became the #1 Channel

How NOVA built an intent-led editorial program around a local operator's first-hand expertise and moved organic search from branded visibility to the site's largest traffic source.

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Pricing

The full breakdown, including why one business gets three different quotes and why NOVA doesn't sell pay-for-performance SEO, is in what SEO costs in Boston.

AI Visibility + Conversion Audit

$500
one time

AI visibility tested across three engines, conversion friction reviewed on three priority pages, and a check of your Google Business Profile and reviews. You get a written brief, five priorities and a 30-minute call.

Start with the audit

Foundation Sprint

$2,000 to $2,500
30 days

One 30-day workstream with defined outcomes and a fixed price. Best when you already know what needs to change.

Talk through a sprint

Ongoing Search Growth

From $1,500
per month

Senior strategy, measurement, and focused execution against a 90-day roadmap. Month-to-month, with 30 days’ notice.

Book a fit call

Who You'll Work With

Danielle Furmenek founded NOVA Brandworks in Westwood, Massachusetts, after nine years in sales. Her background includes a $1M-plus quarterly pipeline at Tripadvisor and selling the Constellation Brands wine and spirits portfolio across the Boston market at Horizon Beverage. She leads every account, from the first audit to the monthly report. Most clients are in Boston and MetroWest, with others across the United States.

NOVA Brandworks works with medical practices, tourism and hospitality businesses, home services companies, insurance firms, local retailers, and more.

Questions to ask before hiring a Boston SEO agency

Is NOVA the best SEO agency in Boston?

That's your call. The study, case studies, reviews and prices on this page are here so you can compare NOVA with anyone else you're considering.

How is NOVA different from a bigger Boston SEO company?

Danielle works with you from the first call through every report, with no hand-off to a junior team after you sign. Your plan comes from your own Search Console data.

What should I ask a Boston SEO firm before signing?

Ask to see work with dates on it, who will actually do the work, what you own if you leave, and how results are reported. Rankings and traffic matter less than calls and booked work, so make sure those are in the report.

Do you work outside Boston?

Yes. The core client base is in Boston and MetroWest, and NOVA Brandworks also works with businesses across the United States.

How long until SEO produces results?

Technical fixes and refreshed pages are usually picked up within 60 to 90 days. Steady growth in calls and bookings takes three to six months.

Start with a fit call

A 20-minute call is enough to tell whether the $500 audit, a 30-day sprint or an ongoing plan fits your business.

Book a free fit call