SEO Should Bring You Work.
NOVA helps owner-led Boston businesses fix what keeps them out of search, improve the pages customers land on, and track what happens next: calls, forms, and booked work.
NOVA helps owner-led Boston businesses fix what keeps them out of search, improve the pages customers land on, and track what happens next: calls, forms, and booked work.
search impressions for a Boston medical practice
organic growth in the same SEO engagement
organic session growth for a Boston food tour
We do not sell a fixed checklist. We start with the bottleneck, technical, content, local visibility, authority, or conversion, and spend the roadmap where it can make a difference.
If Google cannot crawl, understand, or trust the site, better content will not save it. We fix indexing, speed, schema, internal links, and site structure first.
We find the searches closest to a buying decision, show you where competitors are winning, and turn that into a 90-day priority list.
We improve the pages you already have before asking you to fund more content. New pages need a clear query, a useful point of view, and a job to do.
Rankings get harder when the rest of the web gives Google no reason to trust you. We build credible mentions, citations, partnerships, and links.
Your website, Google Business Profile, reviews, and third-party mentions all shape whether Google and AI tools recommend you. We make those signals agree.
You should know what moved and whether it mattered. We report on qualified traffic, calls, forms, citations, and the next priority, not a dashboard full of noise.
You may not need a full SEO program. If the bottleneck is local visibility, your Google Business Profile, or how AI tools describe your business, start there.
For businesses that win or lose within a service area. We work on the Map Pack, location pages, reviews, citations, and the path from search to call.
See Local SEO →For profiles that were set up once and left alone. We fix the categories, services, photos, posts, reviews, and competitive gaps that affect local visibility.
See GBP work →For businesses that want to know whether ChatGPT, Gemini, Perplexity, and Google AI mention or cite them, and what to do when they do not.
See AI Search →Most ongoing engagements start at $1,500 a month. If you are not ready for that, begin with a $500 diagnostic or a fixed 30-day sprint. You will know the scope and price before work starts.
We test your AI visibility across three engines, review conversion friction on three priority pages, and check your Google Business Profile and reviews. You get a written brief, five priorities, and a 30-minute call.
Start with a diagnosticOne 30-day workstream with defined outcomes and a fixed price. Best when the diagnostic has already shown what needs to change.
Talk through a sprintSenior strategy, measurement, and focused execution against a 90-day roadmap. Month-to-month, with 30 days’ notice.
Book a fit callWin proximity, prominence, and relevance with dialed-in GBP, service pages, and citations.
Be the recommended answer in ChatGPT, Claude, Perplexity, and in Google’s results.
Offers, reviews, and landing pages that turn visibility into booked jobs.
Straight answers about scope, timing, cost, and what happens next.
We start with the bottleneck. That may be indexing, weak service pages, local visibility, missing authority, or conversion friction. The diagnostic turns those findings into a 90-day priority list before ongoing work begins.
Technical fixes and page improvements can show movement within weeks. Competitive searches often take three to six months. We do not promise a ranking date; we report the leading indicators and business results as they change.
Choose a sprint when one workstream can solve the immediate problem in 30 days. Choose ongoing growth when technical, content, local, authority, and measurement work need to move together over a 90-day roadmap.
Usually, yes. We improve useful pages before recommending more content and work within your current platform when it can support the strategy. If the site itself is the constraint, we will show you why before proposing a rebuild.
Your monthly report connects search visibility to qualified traffic, calls, forms, and other agreed conversions. We also show what changed, what did not, and what earns the next place on the roadmap.
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