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Where Local SEO strategy meets creativity to build brands that last.

Why We Do What We Do
Behind every small business is a craftsperson who has mastered their art.
The Realtor
Who helps the couple buy their first home.
The Nail Tech
Who transforms self-care into an experience.
The Gym Owner
Who helps people get healthy again.
Background

These passionate entrepreneurs don’t just run businesses, they create transformative experiences.

Yet, in today’s digital landscape, skill alone isn’t enough. The heart of their success lies in the stories of dedication, passion, and craft. This is where we come in.

Meet our Team

Danielle Furmenek, owner of NOVA Media
Danielle Furmenek, Owner

Dani spent five years at Horizon Beverage, where she managed the Constellation Brands portfolio for retail accounts across Massachusetts, and four years at Tripadvisor selling advertising to hotel groups. She founded NOVA Brandworks in 2024 and now runs its local SEO, AI search and website work for owner-led businesses across Greater Boston.

Supervisor for NOVA Media, Buster the doodle
Buster, Supervisor

Former model turned marketing savant, Buster ensures every project passes the vibe check before launch. When he’s not supervising strategy sessions (or napping through them), he’s known for his impeccable taste in treats and his commitment to boosting team morale.

I started NOVA Brandworks with one mission: to help ambitious local businesses punch above their weight online.

Too many great companies get buried under noisy competitors, outdated strategies, or agencies that overpromise and underdeliver.

I’ve seen it firsthand in sales, in marketing, and now, running my own agency.

This isn’t a cookie-cutter agency.

Every engagement is grounded in research, tailored execution, and a relentless focus on results.

My promise is simple: you’ll know what we’re doing, why it matters, and how we’ll measure whether it’s working. If something is not working, I’ll tell you and change the plan.

Because building a brand isn’t just about rankings or clicks, it’s about credibility, trust, and long-term growth.

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Here’s what sets NOVA apart…

Data-driven SEO + creative storytelling that gets your business in front of the right people, on Google, Instagram, and even AI search tools

Nine years selling to small and mid-sized businesses at Horizon Beverage and Tripadvisor before founding NOVA

Precision and creativity tailored for small and medium businesses ready to grow

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We are a boutique digital agency helping businesses grow through clear strategy, thoughtful design, SEO, and accountability for outcomes, not just deliverables.

dani@novabrandworks.com

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