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Google Business Profile (GBP) is a free tool that allows businesses to manage how they appear across Google Search and Google Maps. According to Google’s official guide to Business Profiles, it helps potential customers find key information about your business such as your name, address, phone number, hours, website, and customer reviews.
By creating and maintaining a Google Business Profile, business owners can control what people see when searching for their products or services. A well-managed profile improves visibility in local search results and helps customers take direct actions like calling, visiting, or messaging the business.
Why Google Business Profile Matters
For most consumers, the buying journey starts with a local search. When someone searches for “hair salon near me” or “plumber in Boston,” Google displays a list of businesses along with their ratings, photos, and contact details. This information comes directly from Google Business Profiles.
Having an active and accurate profile increases the likelihood that your business will appear in these search results. It builds trust and provides a direct connection between you and your customers.
Key Benefits
- Manage Your Information: Keep your hours, location, and contact details up to date so customers always have accurate information.
- Boost Visibility: A complete and verified profile increases your chances of appearing in Google’s local pack, the map results shown at the top of local searches.
- Engage With Customers: You can respond to reviews, answer questions, and share posts or updates about your business.
- Showcase Products and Services: Add photos, special offers, and service details that highlight what makes your business unique.
- Completely Free: There is no cost to create or manage a Google Business Profile, making it one of the most accessible marketing tools available.
The Foundation of Local Visibility
Google Business Profile is the foundation of local SEO. It determines how easily potential customers can find and interact with your business online. As Google continues to integrate AI and personalized search results, having a well-optimized GBP has become essential for staying competitive in your local market.
You can create your profile here to start managing how your business appears across Google Search and Maps. In the next part of this series, we’ll explore how to optimize your Google Business Profile to improve rankings, attract more customers, and measure performance effectively.