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Dani Furmenek is the founder of NOVA Brandworks, a Boston-based digital marketing, local SEO, and web design consultancy helping businesses win visibility in Google, AI-powered search, and emerging discovery platforms.
With a background in sales and brand strategy, Dani works at the intersection of data, psychology, storytelling, and design, building systems that turn attention into revenue. Her work focuses on helping local and regional businesses compete intelligently in crowded markets by aligning SEO, content strategy, and conversion-focused web design.
Dani’s expertise spans modern search, growth, and web systems, including:
This integrated approach ensures websites are not just visually polished, but structured to rank, convert, and support long-term growth.
Before founding NOVA Brandworks, Dani worked in high-pressure sales and marketing environments managing complex pipelines, performance targets, and client relationships. That experience shapes her practical, outcome-driven approach today.
She believes effective marketing and web design should:
Dani is the primary author of the NOVA Brandworks blog, where she publishes insights on:
Her writing is designed to be clear, direct, and actionable, helping business owners and marketers make better decisions in complex digital systems.
Dani is based in the Greater Boston area and works with clients across the United States. NOVA Brandworks primarily serves local and regional businesses across industries including home services, healthcare, restaurants, and experiential brands.
