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How to Add Photos & Videos to Your Google Business Profile: The Complete Guide for Boston Businesses in 2025
Google Business Profile (GBP) visual assets drive real visibility and conversions, but most Boston SMBs aren't using them to beat local competitors. This guide reveals the latest tactics for uploading, optimizing, and updating media for GBP, ensuring your business stands out in search and wins the trust of local customers.
Why Photo & Video Optimization Matters
- Well-optimized photos and videos build instant trust, boost click-through rates, and help Google understand your service area.
- Consistently updated visual assets improve Map Pack prominence and outpace rivals still using generic or outdated images.
Step 1: Add Photos and Videos Correctly
- Go to your GBP dashboard, select "Photos," then upload storefront, team, product, and interior shots.
- For videos: Use business walkthroughs, service demos, or customer testimonials. Keep them between 30 seconds and 2 minutes per Google specs.
Step 2: Meet Google's Technical Specifications
- Images: Minimum 720px wide and tall, in JPG or PNG format; maximum 5MB per file.
- Videos: MP4 format, maximum 100MB per file, minimum duration 30 seconds.
- Rename files with business name, city, and keyword (e.g., "Boston-plumber-storefront.jpg") for extra SEO signals.
Step 3: Geo-Tag and Add Metadata
- Use your phone or camera settings to enable location data when taking photos.
- Add EXIF metadata (geo-coordinates, business name, address) for each image before uploading.
- Avoid stock images, as they're easily identified and don't convey local trust signals.
Step 4: Maintain a Regular Update Cadence
- Upload at least 3-5 new assets per month, aligned with seasons, events, or new offerings to show business activity.
- Feature staff, satisfied customers, and local context (landmarks, neighborhoods, parking instructions).
- Track performance in GBP Insights—images with most views indicate what Google and customers prefer.
Step 5: Troubleshoot Common Issues
- Rejected photos? Double-check file specs and remove logos, text overlays, or excessive edits.
- Slow loading or blurry images? Compress and optimize for web before uploading.
Final Takeaways for Boston SMBs
- Photos and videos are not just window dressing—they influence rankings, conversions, and reputation.
- Make regular media updates part of your local SEO process for 2025 and beyond.
This hands-on guide empowers Boston businesses to use every GBP visual feature for better engagement and higher local rankings.