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Google uses your primary category as one of the strongest signals for when (and where) your business shows up. It’s the digital equivalent of putting your business in the right aisle of the store. Choose wrong, and you’re invisible to the customers who actually need you.
Be specific: “Hair Transplant Clinic” will beat “Clinic” every time.
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Match customer intent: What do people actually type into Google when they want your service?
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Don’t chase vanity categories: It’s tempting to go broad, but relevance always wins.
Add categories that support your core offering (e.g., “Dermatologist” or “Medical Spa” alongside “Hair Transplant Clinic”).
Avoid “kitchen sink” strategy — too many mismatched categories can confuse Google.
Order matters less than accuracy, but prioritize the one that represents your money-maker.
Review categories at least once a quarter
Track which services bring in calls and leads — do your categories reflect that?
Watch competitors: If the top-ranking businesses use a new category, it might be worth testing.
Don’t keyword-stuff your business name — it doesn’t replace proper category selection.
Don’t choose categories that don’t represent your business just to chase traffic.
Don’t “set it and forget it” — stale profiles fall behind.
