Your Customers Are Asking AI.

Is It Recommending You?

AI search optimization puts your business in front of customers using ChatGPT, Google AI Overviews, Perplexity, and voice assistants. We make sure when AI answers, it answers with you.

Free AI Visibility Audit

See how ChatGPT, Google AI, and Perplexity describe your business

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48-hr turnaround No obligation Real data

We're On It.

We'll test your business across ChatGPT, Google AI Overviews, Perplexity, and Gemini. Expect your AI Visibility Report within 48 hours.

Search Just Changed. Here's What That Means for Your Business.

People still use Google. But the way they search has fundamentally shifted.

Instead of typing broken keyword fragments, your customers are asking full questions:

"Who's the best HVAC company near me?"

"What plumber handles emergency calls in my area?"

"Where should I eat in the North End tonight?"

And they're not just asking Google. They're asking ChatGPT. Perplexity. Gemini. Siri. Google's AI Overviews answer before users ever scroll to the blue links.

Here's the problem: AI doesn't show 10 results. It gives one answer. Maybe two. It names specific businesses and tells the user why they're a good fit.

If your business isn't in that answer, you don't exist in that conversation.

AI Search Optimization, Explained Simply

AI search optimization (also called Generative Engine Optimization or GEO) is the practice of structuring your website, content, and online presence so AI platforms cite, recommend, and feature your business when customers ask questions.

It builds on traditional SEO, but adds a layer focused on how machines extract, interpret, and reuse your information.

AI search optimization doesn't replace SEO. It builds on it. Think of SEO as the foundation.

AI search optimization is the layer that determines whether your brand gets pulled into the answer.

vs
Traditional SEO is about:
Keywords
Rankings
Links
Traffic
AI Search Optimization is about:
Questions and intent
Structured answers
Entity clarity
Being cited or referenced in AI responses

You need both. But if you're only doing traditional SEO, you're optimizing for a version of search that's shrinking every month.

AEO, GEO, and AI Search Explained Simply

You may see different terms used across the industry:

Answer Engine Optimization (AEO)

Focuses on optimizing content to appear in direct answers and featured snippets.

Generative Engine Optimization (GEO)

focuses on inclusion in AI-generated responses across platforms.

AI Search Optimization

The umbrella strategy that combines SEO, AEO, GEO, and entity optimization into one system.

At NOVA, we use AI Search Optimization as a practical framework, not a buzzword.

AI Answers Reduce Clicks, Not Demand

AI responses often satisfy intent without sending traffic to multiple websites. That doesn’t reduce demand. It concentrates attention.

If your business isn’t included in those answers, customers never see you.

AI Systems Recommend, They Don’t Rank

AI doesn’t just display results. It chooses what to mention, summarize, or recommend.

Those decisions are based on:
Clarity of information
Structured content
Trust and consistency
Authority signals across the web

Early Authority Is Hard to Displace

AI systems learn from patterns over time. Businesses that establish clarity and authority early are more likely to remain referenced as these systems evolve.

Waiting means competing uphill later.

How AI Systems Decide Which Businesses to Show

AI systems don’t think like humans, but they do evaluate signals consistently.

AI needs to understand:
Who you are
What you do
Where you operate
How you differ from competitors

Clear entity signals across your website, Google Business Profile, reviews, and citations reduce ambiguity and increase trust.

AI Visibility Audit

We test your business across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude using the same questions your customers ask. You get a clear report showing where you show up, where you don't, and who's showing up instead.

Content Optimization for AI Citability

We rewrite and restructure your key pages so AI can confidently extract and use your information. Direct-answer passages, FAQ content, named entity optimization, and conversational architecture that works for humans first and AI second.

Technical GEO + Authority Building

We handle the infrastructure AI crawlers need: robots.txt configuration, structured data and schema markup, server-side rendering, and llms.txt. Plus off-site authority building through third-party mentions, directory optimization, review management, and local media placements.

Who This Is For

AI search optimization is built for businesses where being the trusted recommendation matters more than being one of ten links.

Restaurants and hospitality that want to be the name AI gives, not just a listing

Home service companies competing for "who should I call" queries

Professional services where trust and authority drive decisions

Any local business hearing "I found you on Google" less and less

Simple, Transparent Pricing

AI Search Optimization Starting at $997/mo

90-day initial commitment. No long-term lock-in.

What's included:

AI Visibility Audit across five major platforms

Content optimization for AI citability

Technical GEO foundation setup

Authority and citation building

Monthly AI monitoring and reporting

Dedicated strategist

Need SEO too?

Our Local SEO + AI Search Optimization package starts at $2,500/mo. One integrated strategy, one team, one report. Everything your business needs to win in both traditional and AI-powered search.

Not sure which you need? Start with a free AI Visibility Audit. We'll show you where you stand and recommend the right plan based on what we find.

Why NOVA for AI Search

We Actually Use AI Daily

NOVA runs its entire operation on AI tools, from content creation to analytics to client reporting. We're not reading about AI search from the sidelines. We're practitioners who build with these systems every day.

Local-First Strategy

Enterprise GEO advice from Semrush and HubSpot doesn't translate to a 3-location restaurant group or a solo plumber in Quincy. We build strategies specifically for local and service-based businesses.

SEO and GEO Integrated

We don't bolt AI optimization onto a separate workflow. Every piece of content, every technical fix, every strategy serves both Google rankings and AI citations. One system, not two invoices.

No Black Boxes

You'll see exactly how AI platforms talk about your business, what we're doing to change it, and how it's working. Monthly reports with real AI visibility data, not vanity metrics.

Free AI Visibility Audit

See how ChatGPT, Google AI, and Perplexity describe your business

Website Business Contact

What website should we audit?

Step 1 of 3

Please enter a valid website URL

Tell us about your business

Step 2 of 3

Please enter your business name
Please enter your name

Where should we send your report?

Step 3 of 3

Enter a valid email
Enter a valid phone number
48-hr turnaround No obligation Real data

We're On It.

We'll test your business across ChatGPT, Google AI Overviews, Perplexity, and Gemini. Expect your AI Visibility Report within 48 hours.

Frequently Asked Questions

Quick answers about AI search optimization, pricing, and what to expect.

Have a different question?
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What is AI SEO?

AI SEO is the practice of optimizing your brand so it is understood, trusted, and referenced by AI-powered search systems.

This includes tools like:

  • Google’s AI Overviews
  • ChatGPT and other LLMs
  • Voice assistants
  • Multimodal search experiences

Unlike traditional SEO, which focuses on ranking pages, AI SEO focuses on entity clarity, topical authority, and structured information so AI systems can confidently surface your business as an answer.

Is AI SEO replacing traditional SEO?

No. AI SEO is not replacing SEO, it is extending it.

Traditional SEO ensures your site can be crawled, indexed, and ranked.

AI SEO ensures your content is:

  • Interpretable by large language models
  • Contextually accurate
  • Pulled into AI-generated answers

Think of SEO as the foundation and AI SEO as the layer that determines whether your brand shows up when people stop clicking and start asking.

Is AI SEO worth investing in?

AI SEO is worth it if you want to stay visible as search behavior shifts.

Search is no longer limited to blue links. Users are:

  • Asking full questions
  • Expecting summarized answers
  • Making decisions before visiting a website

Investing in AI SEO helps:

  • Protect organic visibility
  • Increase brand mentions in AI responses
  • Reach users earlier in the decision process
What is the difference between AI SEO and AEO?

AI SEO focuses on visibility across AI systems.

AEO (Answer Engine Optimization) focuses on winning specific answers.

They work together:

  • AI SEO builds authority and understanding
  • AEO structures content to be directly quoted or summarized

In practice, strong AI SEO makes AEO more effective. You rarely succeed with one without the other.

What does an AI SEO strategy actually include?

A real AI SEO strategy goes far beyond “AI-written content.”

It typically includes:

  • Clear entity definitions across the site
  • Structured data and schema
  • Topical authority mapping
  • FAQ and Q&A optimization
  • Consistent brand signals across the web
  • Human-first content written for AI interpretation

The goal is not to game AI systems.

The goal is to make your expertise impossible to misunderstand.